Mexico registered the highest popularity for the brand Cheetos in 2019, with 128 million Consumer Reach Points (CRP). Brazil followed in the ranking, with 86 million CRP. That same year, Brazil was also the most relevant Latin American market for the brand popularity of Nestlé.
Popularity of the brand Cheetos in selected Latin American countries in 2019
(in million Consumer Reach Points)
* The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).
** The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
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Kantar Worldpanel. (May 20, 2020). Popularity of the brand Cheetos in selected Latin American countries in 2019 (in million Consumer Reach Points) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1071801/popularity-cheetos-latin-america-consumer-reach-points/
Kantar Worldpanel. "Popularity of the brand Cheetos in selected Latin American countries in 2019 (in million Consumer Reach Points)." Chart. May 20, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1071801/popularity-cheetos-latin-america-consumer-reach-points/
Kantar Worldpanel. (2020). Popularity of the brand Cheetos in selected Latin American countries in 2019 (in million Consumer Reach Points). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1071801/popularity-cheetos-latin-america-consumer-reach-points/
Kantar Worldpanel. "Popularity of The Brand Cheetos in Selected Latin American Countries in 2019 (in Million Consumer Reach Points)." Statista, Statista Inc., 20 May 2020, https://www.statista.com/statistics/1071801/popularity-cheetos-latin-america-consumer-reach-points/
Kantar Worldpanel, Popularity of the brand Cheetos in selected Latin American countries in 2019 (in million Consumer Reach Points) Statista, https://www.statista.com/statistics/1071801/popularity-cheetos-latin-america-consumer-reach-points/ (last visited December 22, 2024)
Popularity of the brand Cheetos in selected Latin American countries in 2019 (in million Consumer Reach Points) [Graph], Kantar Worldpanel, May 20, 2020. [Online]. Available: https://www.statista.com/statistics/1071801/popularity-cheetos-latin-america-consumer-reach-points/
