In 2019, Brazil was the country with the highest Consumer Reach Points (CRP) for Heinz in Latin America, with a total of 32 million CRP. Mexico was the second Latin American country in Heinz brand popularity in 2019, with 17 million CRP.
Consumer Reach Points are a metric to calculate how much interaction a brand has with its consumers.
Popularity of the brand Heinz in selected Latin American countries in 2019
(in million Consumer Reach Points)
* The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).
** The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
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Kantar Worldpanel. (May 20, 2020). Popularity of the brand Heinz in selected Latin American countries in 2019 (in million Consumer Reach Points) [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1071784/popularity-heinz-latin-america-consumer-reach-points/
Kantar Worldpanel. "Popularity of the brand Heinz in selected Latin American countries in 2019 (in million Consumer Reach Points)." Chart. May 20, 2020. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1071784/popularity-heinz-latin-america-consumer-reach-points/
Kantar Worldpanel. (2020). Popularity of the brand Heinz in selected Latin American countries in 2019 (in million Consumer Reach Points). Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1071784/popularity-heinz-latin-america-consumer-reach-points/
Kantar Worldpanel. "Popularity of The Brand Heinz in Selected Latin American Countries in 2019 (in Million Consumer Reach Points)." Statista, Statista Inc., 20 May 2020, https://www.statista.com/statistics/1071784/popularity-heinz-latin-america-consumer-reach-points/
Kantar Worldpanel, Popularity of the brand Heinz in selected Latin American countries in 2019 (in million Consumer Reach Points) Statista, https://www.statista.com/statistics/1071784/popularity-heinz-latin-america-consumer-reach-points/ (last visited December 30, 2024)
Popularity of the brand Heinz in selected Latin American countries in 2019 (in million Consumer Reach Points) [Graph], Kantar Worldpanel, May 20, 2020. [Online]. Available: https://www.statista.com/statistics/1071784/popularity-heinz-latin-america-consumer-reach-points/
