Brazil was the Latin American country with the highest brand popularity for Nestlé, with 197 million Consumer Reach Points (CRP). In 2021 the Americas accounted for 44.9 percent of the sales of the Nestlé Group.
Popularity of the brand Nestlé in Latin America in 2021, by country
(in million Consumer Reach Points)
* The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).
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Kantar Worldpanel. (June 29, 2022). Popularity of the brand Nestlé in Latin America in 2021, by country (in million Consumer Reach Points) [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1071756/popularity-nestle-latin-america-consumer-reach-points/
Kantar Worldpanel. "Popularity of the brand Nestlé in Latin America in 2021, by country (in million Consumer Reach Points)." Chart. June 29, 2022. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1071756/popularity-nestle-latin-america-consumer-reach-points/
Kantar Worldpanel. (2022). Popularity of the brand Nestlé in Latin America in 2021, by country (in million Consumer Reach Points). Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1071756/popularity-nestle-latin-america-consumer-reach-points/
Kantar Worldpanel. "Popularity of The Brand Nestlé in Latin America in 2021, by Country (in Million Consumer Reach Points)." Statista, Statista Inc., 29 Jun 2022, https://www.statista.com/statistics/1071756/popularity-nestle-latin-america-consumer-reach-points/
Kantar Worldpanel, Popularity of the brand Nestlé in Latin America in 2021, by country (in million Consumer Reach Points) Statista, https://www.statista.com/statistics/1071756/popularity-nestle-latin-america-consumer-reach-points/ (last visited December 19, 2024)
Popularity of the brand Nestlé in Latin America in 2021, by country (in million Consumer Reach Points) [Graph], Kantar Worldpanel, June 29, 2022. [Online]. Available: https://www.statista.com/statistics/1071756/popularity-nestle-latin-america-consumer-reach-points/
