Latin America: Dove brand popularity 2022, by country

Published by Statista Research Department, Aug 7, 2023
In all of Latin America, Brazil registered by far highest popularity for the personal care brand Dove in 2022. Dove received 115 million Consumer Reach Points (CPRs) in the Portuguese-speaking country, while Argentina counted 49 million CRPs in Argentina. Mexico ranked third on the list of Dove brand popularity.

Popularity of the brand Dove in Latin America in 2022, by country (in million Consumer Reach Points)

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Release date

August 2023

Region

LAC

Survey time period

2022

Special properties

Consumer Reach Points (CRPs)*

Supplementary notes

*Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.

You can find detailed information about the report's methodology here.

**The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.

Date of release is date of access.

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Global overview

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Latin American overview

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Argentina

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Brazil

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Chile

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Colombia

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Mexico

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