Reasons to choose plant-based food alternatives in India 2024, by age

Published by A. Minhas, Apr 25, 2024
According to a survey conducted by Rakuten Insight in February 2024, a majority of respondents in India said they had consumed plant-based food products due to concerns about animal welfare in food production. This opinion was most popular among respondents aged between 25 and 34 years. The second major reason provided was the desire to follow a vegetarian or vegan diet.

Reasons for choosing to consume plant-based food products in India as of February 2024, by age

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Release date

April 2024

Region

India

Survey time period

February 8 to 29, 2024

Number of respondents

18,125 respondents

Age group

16 years and older

Special properties

Female respondents = 7,798; male respondents = 10,327

Method of interview

Online survey

Supplementary notes

Survey question:
What are your reason(s) for choosing plant-based alternatives? More than one answer is allowed.

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