Reasons to choose plant-based food alternatives in India 2024

Published by A. Minhas, Apr 25, 2024
According to a survey conducted by Rakuten Insight in February 2024, more than 48 percent of respondents in India said they had consumed plant-based food products due to their concerns regarding animal welfare in food production. Furthermore, about 46 percent did so to follow a vegetarian or vegan diet.

Reasons for choosing to consume plant-based food products in India as of February 2024

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Release date

April 2024

Region

India

Survey time period

February 8 to 29, 2024

Number of respondents

18,125 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Survey question:
What are your reason(s) for choosing plant-based alternatives? More than one answer is allowed.

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