Share of plant-based food consumers in India 2024

Published by A. Minhas, Apr 25, 2024
According to a survey conducted by Rakuten Insight in February 2024, more than 64 percent of respondents in India said they had consumed plant-based alternatives to animal-based food products. However, around nine percent of respondents did not know what plant-based food was.

Share of plant-based food products consumers in India as of February 2024

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Release date

April 2024

Region

India

Survey time period

February 8 to 29, 2024

Number of respondents

28,187 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Survey question:
Have you ever consumed plant-based alternatives to animal-based food products (such as nut or rice milk, 'cheeses' made from nuts, plant-based burger patties or sausages, vegan gummi bears, etc.)?

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