Brazil was the Latin American country in which the deodorant brand Rexona registered the highest popularity in 2019, with 140 million Consumer Reach Points (CRP). Following by a wide margin was Argentina, where the personal care brand received 41 million CRP. That same year, Rexona was the fourth most purchased health and beauty brand in Brazil.
Popularity of the brand Rexona in Latin America in 2019, by country
(in million Consumer Reach Points)
* The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).
** The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
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Kantar Worldpanel. (May 20, 2020). Popularity of the brand Rexona in Latin America in 2019, by country (in million Consumer Reach Points) [Graph]. In Statista. Retrieved November 17, 2024, from https://www.statista.com/statistics/1071607/popularity-rexona-latin-america-consumer-reach-points/
Kantar Worldpanel. "Popularity of the brand Rexona in Latin America in 2019, by country (in million Consumer Reach Points)." Chart. May 20, 2020. Statista. Accessed November 17, 2024. https://www.statista.com/statistics/1071607/popularity-rexona-latin-america-consumer-reach-points/
Kantar Worldpanel. (2020). Popularity of the brand Rexona in Latin America in 2019, by country (in million Consumer Reach Points). Statista. Statista Inc.. Accessed: November 17, 2024. https://www.statista.com/statistics/1071607/popularity-rexona-latin-america-consumer-reach-points/
Kantar Worldpanel. "Popularity of The Brand Rexona in Latin America in 2019, by Country (in Million Consumer Reach Points)." Statista, Statista Inc., 20 May 2020, https://www.statista.com/statistics/1071607/popularity-rexona-latin-america-consumer-reach-points/
Kantar Worldpanel, Popularity of the brand Rexona in Latin America in 2019, by country (in million Consumer Reach Points) Statista, https://www.statista.com/statistics/1071607/popularity-rexona-latin-america-consumer-reach-points/ (last visited November 17, 2024)
Popularity of the brand Rexona in Latin America in 2019, by country (in million Consumer Reach Points) [Graph], Kantar Worldpanel, May 20, 2020. [Online]. Available: https://www.statista.com/statistics/1071607/popularity-rexona-latin-america-consumer-reach-points/
