Tang is a powder mix, popular in some Latin American countries, produced for giving flavor to natural water. In 2018, Brazil was the country with the highest Consumer Reach Points (CRP) for Tang in the region, with a total of 253 million CRP.
Popularity of Tang in selected Latin American countries in 2018
(in million Consumer Reach Points)
Characteristic
CRP in millions
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This statistic was made based on data provided by the following sources: CTR Market Research Co. Ltd., Europanel, Gesellschaft fĂĽr Konsumforschung (GfK), Information Resources Incorporated (IRI), and Intage.
The source provides the following information: "The data collected covers
72% of the global population across 49 countries, and 85% of global GDP."
Consumer Reach Points (CRPs) are a measurement of brand penetration (how many households buy the brand) and purchase frequency (how often consumers buy the brand).
You can find detailed information about the report's methodology here.
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Kantar Worldpanel. (May 28, 2019). Popularity of Tang in selected Latin American countries in 2018 (in million Consumer Reach Points) [Graph]. In Statista. Retrieved July 03, 2024, from https://www.statista.com/statistics/1071449/popularity-tang-latin-america-consumer-reach-points/
Kantar Worldpanel. "Popularity of Tang in selected Latin American countries in 2018 (in million Consumer Reach Points)." Chart. May 28, 2019. Statista. Accessed July 03, 2024. https://www.statista.com/statistics/1071449/popularity-tang-latin-america-consumer-reach-points/
Kantar Worldpanel. (2019). Popularity of Tang in selected Latin American countries in 2018 (in million Consumer Reach Points). Statista. Statista Inc.. Accessed: July 03, 2024. https://www.statista.com/statistics/1071449/popularity-tang-latin-america-consumer-reach-points/
Kantar Worldpanel. "Popularity of Tang in Selected Latin American Countries in 2018 (in Million Consumer Reach Points)." Statista, Statista Inc., 28 May 2019, https://www.statista.com/statistics/1071449/popularity-tang-latin-america-consumer-reach-points/
Kantar Worldpanel, Popularity of Tang in selected Latin American countries in 2018 (in million Consumer Reach Points) Statista, https://www.statista.com/statistics/1071449/popularity-tang-latin-america-consumer-reach-points/ (last visited July 03, 2024)
Popularity of Tang in selected Latin American countries in 2018 (in million Consumer Reach Points) [Graph], Kantar Worldpanel, May 28, 2019. [Online]. Available: https://www.statista.com/statistics/1071449/popularity-tang-latin-america-consumer-reach-points/