Tang is a powder mix, popular in some Latin American countries, produced for giving flavor to natural water. In 2018, Brazil was the country with the highest Consumer Reach Points (CRP) for Tang in the region, with a total of 253 million CRP.
Popularity of Tang in selected Latin American countries in 2018
(in million Consumer Reach Points)
This statistic was made based on data provided by the following sources: CTR Market Research Co. Ltd., Europanel, Gesellschaft für Konsumforschung (GfK), Information Resources Incorporated (IRI), and Intage.
The source provides the following information: "The data collected covers
72% of the global population across 49 countries, and 85% of global GDP."
Consumer Reach Points (CRPs) are a measurement of brand penetration (how many households buy the brand) and purchase frequency (how often consumers buy the brand).
You can find detailed information about the report's methodology here.
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Kantar Worldpanel. (May 28, 2019). Popularity of Tang in selected Latin American countries in 2018 (in million Consumer Reach Points) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1071449/popularity-tang-latin-america-consumer-reach-points/
Kantar Worldpanel. "Popularity of Tang in selected Latin American countries in 2018 (in million Consumer Reach Points)." Chart. May 28, 2019. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1071449/popularity-tang-latin-america-consumer-reach-points/
Kantar Worldpanel. (2019). Popularity of Tang in selected Latin American countries in 2018 (in million Consumer Reach Points). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1071449/popularity-tang-latin-america-consumer-reach-points/
Kantar Worldpanel. "Popularity of Tang in Selected Latin American Countries in 2018 (in Million Consumer Reach Points)." Statista, Statista Inc., 28 May 2019, https://www.statista.com/statistics/1071449/popularity-tang-latin-america-consumer-reach-points/
Kantar Worldpanel, Popularity of Tang in selected Latin American countries in 2018 (in million Consumer Reach Points) Statista, https://www.statista.com/statistics/1071449/popularity-tang-latin-america-consumer-reach-points/ (last visited December 22, 2024)
Popularity of Tang in selected Latin American countries in 2018 (in million Consumer Reach Points) [Graph], Kantar Worldpanel, May 28, 2019. [Online]. Available: https://www.statista.com/statistics/1071449/popularity-tang-latin-america-consumer-reach-points/
