In 2019, Mexico registered the highest popularity of the Nescafé brand among in the Latin American region, with 221 million Consumer Reach Points (CRP). The coffee brand was also very popular in Peru, reaching 74 million CRP that year.
Consumer Reach Points are a metric to calculate how much interaction a brand has with its consumers.
Popularity of the brand Nescafé in Latin America in 2019, by country
(in million Consumer Reach Points)
* The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).
** The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Kantar Worldpanel. (May 20, 2020). Popularity of the brand Nescafé in Latin America in 2019, by country (in million Consumer Reach Points) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1071381/popularity-nescafe-latin-america-consumer-reach-points/
Kantar Worldpanel. "Popularity of the brand Nescafé in Latin America in 2019, by country (in million Consumer Reach Points)." Chart. May 20, 2020. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1071381/popularity-nescafe-latin-america-consumer-reach-points/
Kantar Worldpanel. (2020). Popularity of the brand Nescafé in Latin America in 2019, by country (in million Consumer Reach Points). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1071381/popularity-nescafe-latin-america-consumer-reach-points/
Kantar Worldpanel. "Popularity of The Brand Nescafé in Latin America in 2019, by Country (in Million Consumer Reach Points)." Statista, Statista Inc., 20 May 2020, https://www.statista.com/statistics/1071381/popularity-nescafe-latin-america-consumer-reach-points/
Kantar Worldpanel, Popularity of the brand Nescafé in Latin America in 2019, by country (in million Consumer Reach Points) Statista, https://www.statista.com/statistics/1071381/popularity-nescafe-latin-america-consumer-reach-points/ (last visited November 21, 2024)
Popularity of the brand Nescafé in Latin America in 2019, by country (in million Consumer Reach Points) [Graph], Kantar Worldpanel, May 20, 2020. [Online]. Available: https://www.statista.com/statistics/1071381/popularity-nescafe-latin-america-consumer-reach-points/
