In the Latin American region, the condiments and seasoning brand Maggi registered the highest popularity in Brazil, with 162 million Consumer Reach Points (CRP). Ecuador was the second most important Latin American market for the food brand, with 98 million CRP. Consumer Reach Points are a metric to calculate how much interaction a brand has with its consumers.
Popularity of the brand Maggi in Latin America in 2019, by country
(in million Consumer Reach Points)
* The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).
** The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
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Kantar Worldpanel. (May 20, 2020). Popularity of the brand Maggi in Latin America in 2019, by country (in million Consumer Reach Points) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1071315/popularity-maggi-latin-america-consumer-reach-points/
Kantar Worldpanel. "Popularity of the brand Maggi in Latin America in 2019, by country (in million Consumer Reach Points)." Chart. May 20, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1071315/popularity-maggi-latin-america-consumer-reach-points/
Kantar Worldpanel. (2020). Popularity of the brand Maggi in Latin America in 2019, by country (in million Consumer Reach Points). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1071315/popularity-maggi-latin-america-consumer-reach-points/
Kantar Worldpanel. "Popularity of The Brand Maggi in Latin America in 2019, by Country (in Million Consumer Reach Points)." Statista, Statista Inc., 20 May 2020, https://www.statista.com/statistics/1071315/popularity-maggi-latin-america-consumer-reach-points/
Kantar Worldpanel, Popularity of the brand Maggi in Latin America in 2019, by country (in million Consumer Reach Points) Statista, https://www.statista.com/statistics/1071315/popularity-maggi-latin-america-consumer-reach-points/ (last visited December 22, 2024)
Popularity of the brand Maggi in Latin America in 2019, by country (in million Consumer Reach Points) [Graph], Kantar Worldpanel, May 20, 2020. [Online]. Available: https://www.statista.com/statistics/1071315/popularity-maggi-latin-america-consumer-reach-points/
