In 2019, the brand popularity of Bimbo in Mexico reached 563 million Consumer Reach Points (CRP), while registering 40 million CRP in Colombia and 15 million in Argentina. Consumer Reach Points are a metric to calculate how much interaction a brand has with its consumers.
In that year, Bimbo was bought on average around 28 times per household in Mexico, which made it the second most purchased FMCG brand in the North American country that year.
Popularity of the brand Bimbo in Latin America in 2019, by country
(in million Consumer Reach Points)
* The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).
** The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
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Kantar Worldpanel. (May 20, 2020). Popularity of the brand Bimbo in Latin America in 2019, by country (in million Consumer Reach Points) [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1071277/popularity-bimbo-latin-america-consumer-reach-points/
Kantar Worldpanel. "Popularity of the brand Bimbo in Latin America in 2019, by country (in million Consumer Reach Points)." Chart. May 20, 2020. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1071277/popularity-bimbo-latin-america-consumer-reach-points/
Kantar Worldpanel. (2020). Popularity of the brand Bimbo in Latin America in 2019, by country (in million Consumer Reach Points). Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1071277/popularity-bimbo-latin-america-consumer-reach-points/
Kantar Worldpanel. "Popularity of The Brand Bimbo in Latin America in 2019, by Country (in Million Consumer Reach Points)." Statista, Statista Inc., 20 May 2020, https://www.statista.com/statistics/1071277/popularity-bimbo-latin-america-consumer-reach-points/
Kantar Worldpanel, Popularity of the brand Bimbo in Latin America in 2019, by country (in million Consumer Reach Points) Statista, https://www.statista.com/statistics/1071277/popularity-bimbo-latin-america-consumer-reach-points/ (last visited December 03, 2024)
Popularity of the brand Bimbo in Latin America in 2019, by country (in million Consumer Reach Points) [Graph], Kantar Worldpanel, May 20, 2020. [Online]. Available: https://www.statista.com/statistics/1071277/popularity-bimbo-latin-america-consumer-reach-points/
