Chile: brand recall among Gen Z 2020

Published by
J. G. Navarro,
Jan 6, 2023
In May 2020, 18 percent of respondents aged 13 to 21 (known as Generation Z) spontaneously named adidas when asked about brands relevant in their lives. Apple was named by 11 percent of respondents.

Unaided recall of selected brands among Generation Z in Chile in May 2020

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Release date

June 2020

Region

Chile

Survey time period

May 2020

Number of respondents

26 percent of the total 1,742 respondents

Age group

13-21 years

Special properties

multiple answers permitted

Method of interview

Online survey

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Statistics on " Gen Z and the beauty industry in the United States "

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Market overview

6

Beauty brands

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Skin care

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Consumer behavior

8

Digital behavior

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Brand values, sustainability, and diversity

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