In 2024, the Zara brand was valued at approximately 17.8 billion U.S. dollars. In comparison, the value of the H&M brand was 13.6 billion U.S. dollars that year. This widened the gap between Zara and its fast fashion counterpart. Fast fashion refers to the business model of certain companies in the fashion industry. It is based on the process of inexpensive designs which move quickly from the catwalk to stores to meet new trends.
Fast fashion: brand value comparison of H&M and Zara worldwide from 2010 to 2024
(in million U.S. dollars)
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Interbrand. (October 10, 2024). Fast fashion: brand value comparison of H&M and Zara worldwide from 2010 to 2024 (in million U.S. dollars) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1071147/brand-value-comparison-of-handm-and-zara-worldwide/
Interbrand. "Fast fashion: brand value comparison of H&M and Zara worldwide from 2010 to 2024 (in million U.S. dollars)." Chart. October 10, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1071147/brand-value-comparison-of-handm-and-zara-worldwide/
Interbrand. (2024). Fast fashion: brand value comparison of H&M and Zara worldwide from 2010 to 2024 (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1071147/brand-value-comparison-of-handm-and-zara-worldwide/
Interbrand. "Fast Fashion: Brand Value Comparison of H&m and Zara Worldwide from 2010 to 2024 (in Million U.S. Dollars)." Statista, Statista Inc., 10 Oct 2024, https://www.statista.com/statistics/1071147/brand-value-comparison-of-handm-and-zara-worldwide/
Interbrand, Fast fashion: brand value comparison of H&M and Zara worldwide from 2010 to 2024 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1071147/brand-value-comparison-of-handm-and-zara-worldwide/ (last visited December 21, 2024)
Fast fashion: brand value comparison of H&M and Zara worldwide from 2010 to 2024 (in million U.S. dollars) [Graph], Interbrand, October 10, 2024. [Online]. Available: https://www.statista.com/statistics/1071147/brand-value-comparison-of-handm-and-zara-worldwide/
