According to Rakuten Insight about a survey on non-alcoholic beer consumption, a majority of Indian respondents preferred Budweiser 0.0 from the ones they had tried. This was highest at 41 percent among respondents between 25 and 34 years old. Carlsberg 0.0 came a close second, with Heineken 0.0 ranking third.
New flagship brands from beverage giants Coca-Cola and PepsiCo were set to compete with non-alcoholic beers in the Indian urban markets in 2019. Among many reasons, this was a result of a recent decrease in the consumption of carbonated beverages as well as in alcoholic beverages.
Brand preference of non-alcoholic beers consumed in India as of October 2019, by age
Characteristic
Heineken 0.0
Budweiser 0.0
Asahi Dry Zero
Beck's Blue alcohol-free
Carlsberg 0.0
Hite Zero
Kirin Perfect Free
Paulaner Hefe-Weissbier Non-alcoholic
Erdinger Non-alcoholic
Others
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Rakuten Insight. (November 11, 2019). Brand preference of non-alcoholic beers consumed in India as of October 2019, by age [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1070912/india-non-alcoholic-beer-consumption-by-brand-and-age/
Rakuten Insight. "Brand preference of non-alcoholic beers consumed in India as of October 2019, by age." Chart. November 11, 2019. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1070912/india-non-alcoholic-beer-consumption-by-brand-and-age/
Rakuten Insight. (2019). Brand preference of non-alcoholic beers consumed in India as of October 2019, by age. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1070912/india-non-alcoholic-beer-consumption-by-brand-and-age/
Rakuten Insight. "Brand Preference of Non-alcoholic Beers Consumed in India as of October 2019, by Age." Statista, Statista Inc., 11 Nov 2019, https://www.statista.com/statistics/1070912/india-non-alcoholic-beer-consumption-by-brand-and-age/
Rakuten Insight, Brand preference of non-alcoholic beers consumed in India as of October 2019, by age Statista, https://www.statista.com/statistics/1070912/india-non-alcoholic-beer-consumption-by-brand-and-age/ (last visited August 25, 2024)
Brand preference of non-alcoholic beers consumed in India as of October 2019, by age [Graph], Rakuten Insight, November 11, 2019. [Online]. Available: https://www.statista.com/statistics/1070912/india-non-alcoholic-beer-consumption-by-brand-and-age/