According to Rakuten Insight about a survey on non-alcoholic beer consumption, a majority of Indian respondents who did not consume it did so to stay away from any kind of beer, alcoholic or otherwise. This share was highest at 47 percent higher among respondents who were between 45 and 54 years old.
New flagship brands from beverage giants Coca-Cola and PepsiCo were set to compete with non-alcoholic beers in the Indian urban markets in 2019. Among many reasons, this was a result of a recent decrease in the consumption of carbonated beverages as well as in alcoholic beverages.
General reasons for not consuming non-alcoholic beer in India as of October 2019, by age group
Characteristic
It does not taste good
There is only a limited variety of non-alcoholic beer available
I want the effects of alcohol when drinking beer
I prefer other non-alcoholic drinks (such as soft drinks, juices or iced teas) when I want something non-alcoholic
I do not consume alcohol (anymore) and would rather not drink any beer at all, alcoholic or non-alcoholic
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Rakuten Insight. (November 11, 2019). General reasons for not consuming non-alcoholic beer in India as of October 2019, by age group [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1070892/india-general-reasons-for-not-consuming-non-alcoholic-beer-by-age/
Rakuten Insight. "General reasons for not consuming non-alcoholic beer in India as of October 2019, by age group." Chart. November 11, 2019. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1070892/india-general-reasons-for-not-consuming-non-alcoholic-beer-by-age/
Rakuten Insight. (2019). General reasons for not consuming non-alcoholic beer in India as of October 2019, by age group. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1070892/india-general-reasons-for-not-consuming-non-alcoholic-beer-by-age/
Rakuten Insight. "General Reasons for Not Consuming Non-alcoholic Beer in India as of October 2019, by Age Group." Statista, Statista Inc., 11 Nov 2019, https://www.statista.com/statistics/1070892/india-general-reasons-for-not-consuming-non-alcoholic-beer-by-age/
Rakuten Insight, General reasons for not consuming non-alcoholic beer in India as of October 2019, by age group Statista, https://www.statista.com/statistics/1070892/india-general-reasons-for-not-consuming-non-alcoholic-beer-by-age/ (last visited December 22, 2024)
General reasons for not consuming non-alcoholic beer in India as of October 2019, by age group [Graph], Rakuten Insight, November 11, 2019. [Online]. Available: https://www.statista.com/statistics/1070892/india-general-reasons-for-not-consuming-non-alcoholic-beer-by-age/
