According to a survey conducted by Rakuten Insight in February 2024, among the respondents in China who had consumed plant-based food, around 86 percent said they had tried plant-based milk made of soy, rice, almond, oat, or other alternatives. The second and third most popular types of plant-based alternatives were dairy product substitutes and meat substitutes, with 54 percent and 52 percent of respondents, respectively, having consumed them.
Awareness of plant-based substitutes among Chinese consumers
Since lactose intolerance is a common phenomenon in China, plant-based milk has been widely accepted by Chinese consumers. Although oat milk is popular worldwide as a milk alternative, it is a relatively new category in China’s plant-based milk market, where soy milk has long held dominance. Chinese people have a long history and tradition of drinking soy milk because they believe that it is rich in both nutritional value and therapeutic effects.
Share of respondents in China who consumed plant-based food alternatives as of February 2024, by product type
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Rakuten Insight. (April 12, 2024). Share of respondents in China who consumed plant-based food alternatives as of February 2024, by product type [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1070885/china-most-popular-plant-based-alternative-food-product-types/
Rakuten Insight. "Share of respondents in China who consumed plant-based food alternatives as of February 2024, by product type." Chart. April 12, 2024. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1070885/china-most-popular-plant-based-alternative-food-product-types/
Rakuten Insight. (2024). Share of respondents in China who consumed plant-based food alternatives as of February 2024, by product type. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1070885/china-most-popular-plant-based-alternative-food-product-types/
Rakuten Insight. "Share of Respondents in China Who Consumed Plant-based Food Alternatives as of February 2024, by Product Type." Statista, Statista Inc., 12 Apr 2024, https://www.statista.com/statistics/1070885/china-most-popular-plant-based-alternative-food-product-types/
Rakuten Insight, Share of respondents in China who consumed plant-based food alternatives as of February 2024, by product type Statista, https://www.statista.com/statistics/1070885/china-most-popular-plant-based-alternative-food-product-types/ (last visited September 01, 2024)
Share of respondents in China who consumed plant-based food alternatives as of February 2024, by product type [Graph], Rakuten Insight, April 12, 2024. [Online]. Available: https://www.statista.com/statistics/1070885/china-most-popular-plant-based-alternative-food-product-types/