According to a survey conducted by Rakuten Insight on non-alcoholic beer consumption, about 35 percent of Indian respondents consumed it to cut down on their alcohol consumption. This was followed by not liking being under the influence of alcohol, and wanting to fit in socially where drinking was involved.
New flagship brands from beverage giants Coca-Cola and PepsiCo were set to compete with non-alcoholic beers in the Indian urban markets in 2019. Among many reasons, this was a result of a recent decrease in the consumption of carbonated beverages as well as in alcoholic beverages.
General reasons for non-alcoholic beer consumption in India as of October 2019
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Rakuten Insight. (November 11, 2019). General reasons for non-alcoholic beer consumption in India as of October 2019 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1070513/india-general-reasons-for-non-alcoholic-beer-use/
Rakuten Insight. "General reasons for non-alcoholic beer consumption in India as of October 2019." Chart. November 11, 2019. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1070513/india-general-reasons-for-non-alcoholic-beer-use/
Rakuten Insight. (2019). General reasons for non-alcoholic beer consumption in India as of October 2019. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1070513/india-general-reasons-for-non-alcoholic-beer-use/
Rakuten Insight. "General Reasons for Non-alcoholic Beer Consumption in India as of October 2019." Statista, Statista Inc., 11 Nov 2019, https://www.statista.com/statistics/1070513/india-general-reasons-for-non-alcoholic-beer-use/
Rakuten Insight, General reasons for non-alcoholic beer consumption in India as of October 2019 Statista, https://www.statista.com/statistics/1070513/india-general-reasons-for-non-alcoholic-beer-use/ (last visited November 22, 2024)
General reasons for non-alcoholic beer consumption in India as of October 2019 [Graph], Rakuten Insight, November 11, 2019. [Online]. Available: https://www.statista.com/statistics/1070513/india-general-reasons-for-non-alcoholic-beer-use/
