According to Rakuten Insight about a survey on non-alcoholic beer consumption, a majority of respondents drank non-alcoholic beer to try it. Respondents who were 55 years old or older made up the largest demographic of this reason, at over 31 percent, in terms of age group.
New flagship brands from beverage giants Coca-Cola and PepsiCo were set to compete with non-alcoholic beers in the Indian urban markets in 2019. Among many reasons, this was a result of a recent decrease in the consumption of carbonated beverages as well as in alcoholic beverages.
Reasons for non-alcoholic beer consumption in India as of October 2019, by age group
Characteristic
I had to drive
I had drank enough alcoholic drinks and wanted something non-alcoholic
I was pregnant
I had a medical condition/illness and could not consume alcohol
I wanted to give it a try
I was on a diet
I was in a social situation where drinking was expected but did not want to lose control
Other reasons
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (November 11, 2019). Reasons for non-alcoholic beer consumption in India as of October 2019, by age group [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1070479/india-non-alcoholic-beer-consumption-reasons-by-age-group/
Rakuten Insight. "Reasons for non-alcoholic beer consumption in India as of October 2019, by age group." Chart. November 11, 2019. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1070479/india-non-alcoholic-beer-consumption-reasons-by-age-group/
Rakuten Insight. (2019). Reasons for non-alcoholic beer consumption in India as of October 2019, by age group. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1070479/india-non-alcoholic-beer-consumption-reasons-by-age-group/
Rakuten Insight. "Reasons for Non-alcoholic Beer Consumption in India as of October 2019, by Age Group." Statista, Statista Inc., 11 Nov 2019, https://www.statista.com/statistics/1070479/india-non-alcoholic-beer-consumption-reasons-by-age-group/
Rakuten Insight, Reasons for non-alcoholic beer consumption in India as of October 2019, by age group Statista, https://www.statista.com/statistics/1070479/india-non-alcoholic-beer-consumption-reasons-by-age-group/ (last visited August 24, 2024)
Reasons for non-alcoholic beer consumption in India as of October 2019, by age group [Graph], Rakuten Insight, November 11, 2019. [Online]. Available: https://www.statista.com/statistics/1070479/india-non-alcoholic-beer-consumption-reasons-by-age-group/