According to Rakuten Insight about a survey on non-alcoholic beer consumption, over 51 percent of Indian respondents said they consumed non-alcoholic beer. Eight percent, however, said that they drank this variety of beer exclusively. About 48 percent never consumed it.
New flagship brands from beverage giants Coca-Cola and PepsiCo were set to compete with non-alcoholic beers in the Indian urban markets in 2019. Among many reasons, this was a result of a recent decrease in the consumption of carbonated beverages as well as in alcoholic beverages.
Frequency of non-alcoholic beer consumption in India as of October 2019
Characteristic
Share of respondents
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Rakuten Insight. (November 11, 2019). Frequency of non-alcoholic beer consumption in India as of October 2019 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1070382/india-non-alcoholic-beer-consumption-frequency/
Rakuten Insight. "Frequency of non-alcoholic beer consumption in India as of October 2019." Chart. November 11, 2019. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1070382/india-non-alcoholic-beer-consumption-frequency/
Rakuten Insight. (2019). Frequency of non-alcoholic beer consumption in India as of October 2019. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1070382/india-non-alcoholic-beer-consumption-frequency/
Rakuten Insight. "Frequency of Non-alcoholic Beer Consumption in India as of October 2019." Statista, Statista Inc., 11 Nov 2019, https://www.statista.com/statistics/1070382/india-non-alcoholic-beer-consumption-frequency/
Rakuten Insight, Frequency of non-alcoholic beer consumption in India as of October 2019 Statista, https://www.statista.com/statistics/1070382/india-non-alcoholic-beer-consumption-frequency/ (last visited August 25, 2024)
Frequency of non-alcoholic beer consumption in India as of October 2019 [Graph], Rakuten Insight, November 11, 2019. [Online]. Available: https://www.statista.com/statistics/1070382/india-non-alcoholic-beer-consumption-frequency/