Organic store customers' outlook on life in Germany 2024

Published by Statista Research Department, Nov 26, 2024

In 2024, the larger share of German organic store customers value experiences of nature and being in nature over being affluent and accumulating material wealth. This was true for around 60 percent of organic store shoppers in Germany.
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.

Values and outlook on life that organic store customers aspire to and feel to be important compared to the general population in Germany in 2024

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Release date

June 2024

Region

Germany

Survey time period

2024

Age group

14 years and older

Special properties

Customers that shop at organic stores

Method of interview

Face-to-face interview

Supplementary notes

Base: German-speaking population aged 14 and older in private households at the main place of residence in the Federal Republic of Germany

Information on total sample:
2024: 23,485 respoondents, representing 70.48 million people

Information on target group: „Customers in organic food shops“:
2024: 5,222 respondents, representing 14.09 million people

Further information on the methodology can be found here.

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Demographic indicators

6

Consumer attitudes and views

5

Consumer interests

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