As of quarter three 2019, 65 percent of U.S. Millennials stated that they often bought private label solutions instead of name brands. That year, 12 percent of Boomers in the United States stated that they rarely or never purchased private label solutions.
Private label product purchase behavior of consumers in the United States as of 2019, by generation
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IRI. (November 5, 2019). Private label product purchase behavior of consumers in the United States as of 2019, by generation [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1070222/private-label-product-purchase-behavior-by-generation-us/
IRI. "Private label product purchase behavior of consumers in the United States as of 2019, by generation." Chart. November 5, 2019. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1070222/private-label-product-purchase-behavior-by-generation-us/
IRI. (2019). Private label product purchase behavior of consumers in the United States as of 2019, by generation. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1070222/private-label-product-purchase-behavior-by-generation-us/
IRI. "Private Label Product Purchase Behavior of Consumers in The United States as of 2019, by Generation." Statista, Statista Inc., 5 Nov 2019, https://www.statista.com/statistics/1070222/private-label-product-purchase-behavior-by-generation-us/
IRI, Private label product purchase behavior of consumers in the United States as of 2019, by generation Statista, https://www.statista.com/statistics/1070222/private-label-product-purchase-behavior-by-generation-us/ (last visited December 22, 2024)
Private label product purchase behavior of consumers in the United States as of 2019, by generation [Graph], IRI, November 5, 2019. [Online]. Available: https://www.statista.com/statistics/1070222/private-label-product-purchase-behavior-by-generation-us/
