As of quarter three 2019, 65 percent of U.S. Millennials stated that they often bought private label solutions instead of name brands. That year, 12 percent of Boomers in the United States stated that they rarely or never purchased private label solutions.
Private label product purchase behavior of consumers in the United States as of 2019, by generation
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IRI. (November 5, 2019). Private label product purchase behavior of consumers in the United States as of 2019, by generation [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1070222/private-label-product-purchase-behavior-by-generation-us/
IRI. "Private label product purchase behavior of consumers in the United States as of 2019, by generation." Chart. November 5, 2019. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1070222/private-label-product-purchase-behavior-by-generation-us/
IRI. (2019). Private label product purchase behavior of consumers in the United States as of 2019, by generation. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1070222/private-label-product-purchase-behavior-by-generation-us/
IRI. "Private Label Product Purchase Behavior of Consumers in The United States as of 2019, by Generation." Statista, Statista Inc., 5 Nov 2019, https://www.statista.com/statistics/1070222/private-label-product-purchase-behavior-by-generation-us/
IRI, Private label product purchase behavior of consumers in the United States as of 2019, by generation Statista, https://www.statista.com/statistics/1070222/private-label-product-purchase-behavior-by-generation-us/ (last visited November 21, 2024)
Private label product purchase behavior of consumers in the United States as of 2019, by generation [Graph], IRI, November 5, 2019. [Online]. Available: https://www.statista.com/statistics/1070222/private-label-product-purchase-behavior-by-generation-us/
