In 2020, half of Italian consumers acquired information through online channels before purchasing a product or a service and utilized different purchasing channels. As far as consumer goods are concerned, 43 percent of consumers browsed online to compare prices while another 28 percent did the same to compare products and services
Italian consumers buying products from the categories analyzed
Method of interview
Email survey
Supplementary notes
This question was phrased by the source as follows: "Pensi ora a quando ha acquistato questi prodotti o fruito di questi servizi. In che modo ha raccolto informazioni (ad esempio su modelli prezzi offerte) prima di effettuare l'acquisto/la sottoscrizione? Indichi in che modo ha acquistato/pagato/sottoscritto queste categorie di servizi e prodotti nel corso dell'ultimo anno".
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Osservatori Digital Innovation. (October 29, 2020). Customer journey among Italian consumers in 2020 [Graph]. In Statista. Retrieved January 05, 2025, from https://www.statista.com/statistics/1070213/customer-journey-among-italian-consumers/
Osservatori Digital Innovation. "Customer journey among Italian consumers in 2020." Chart. October 29, 2020. Statista. Accessed January 05, 2025. https://www.statista.com/statistics/1070213/customer-journey-among-italian-consumers/
Osservatori Digital Innovation. (2020). Customer journey among Italian consumers in 2020. Statista. Statista Inc.. Accessed: January 05, 2025. https://www.statista.com/statistics/1070213/customer-journey-among-italian-consumers/
Osservatori Digital Innovation. "Customer Journey among Italian Consumers in 2020." Statista, Statista Inc., 29 Oct 2020, https://www.statista.com/statistics/1070213/customer-journey-among-italian-consumers/
Osservatori Digital Innovation, Customer journey among Italian consumers in 2020 Statista, https://www.statista.com/statistics/1070213/customer-journey-among-italian-consumers/ (last visited January 05, 2025)
Customer journey among Italian consumers in 2020 [Graph], Osservatori Digital Innovation, October 29, 2020. [Online]. Available: https://www.statista.com/statistics/1070213/customer-journey-among-italian-consumers/
