Over 2020, Italian consumers had the possibility to choose between both online and offline methods for buying a product or a service. Concerning consumer goods, 80 percent of Italian shoppers still preferred offline channels. On the other hand, 44 percent of the consumers asserted that they utilized both online and offline methods for purchasing electronics-related products. By contrast, 43 percent preferred buying travel related products and services online.
Preferred purchase methods among Italian consumers in 2020, by category
Italian consumers buying products from the categories analyzed
Method of interview
Email survey
Supplementary notes
This question was phrased by the source as follows: "Indichi in che modo ha acquistato/pagato/sottoscritto queste categorie di servizi e prodotti nel corso dell'ultimo anno".
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Osservatori Digital Innovation. (October 29, 2020). Preferred purchase methods among Italian consumers in 2020, by category [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1070132/purchase-methods-in-italy/
Osservatori Digital Innovation. "Preferred purchase methods among Italian consumers in 2020, by category." Chart. October 29, 2020. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1070132/purchase-methods-in-italy/
Osservatori Digital Innovation. (2020). Preferred purchase methods among Italian consumers in 2020, by category. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1070132/purchase-methods-in-italy/
Osservatori Digital Innovation. "Preferred Purchase Methods among Italian Consumers in 2020, by Category." Statista, Statista Inc., 29 Oct 2020, https://www.statista.com/statistics/1070132/purchase-methods-in-italy/
Osservatori Digital Innovation, Preferred purchase methods among Italian consumers in 2020, by category Statista, https://www.statista.com/statistics/1070132/purchase-methods-in-italy/ (last visited November 21, 2024)
Preferred purchase methods among Italian consumers in 2020, by category [Graph], Osservatori Digital Innovation, October 29, 2020. [Online]. Available: https://www.statista.com/statistics/1070132/purchase-methods-in-italy/
