This statistic shows the results of a survey on the share of digital audio advertising in advertising campaigns in the United Kingdom (UK) in 2018 and 2019. In 2019, respondents stated that at least 40 percent of their advertising campaigns included digital audio advertising, compared to 33 percent in 2018.
What proportion of your campaigns in the last 12 months have included digital audio advertising?*
*This question was phrased by the source as follows: "think of the campaigns you’ve worked on in the past 12 months, for what proportion have you placed,
planned or bought, created digital audio advertising?"
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Digital Audio Exchange, & MTM. (July 3, 2019). What proportion of your campaigns in the last 12 months have included digital audio advertising?* [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1070126/digital-audio-advertising-share-in-advertising-campaign-uk/
Digital Audio Exchange, und MTM. "What proportion of your campaigns in the last 12 months have included digital audio advertising?*." Chart. July 3, 2019. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1070126/digital-audio-advertising-share-in-advertising-campaign-uk/
Digital Audio Exchange, MTM. (2019). What proportion of your campaigns in the last 12 months have included digital audio advertising?*. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1070126/digital-audio-advertising-share-in-advertising-campaign-uk/
Digital Audio Exchange, and MTM. "What Proportion of Your Campaigns in The Last 12 Months Have Included Digital Audio Advertising?*." Statista, Statista Inc., 3 Jul 2019, https://www.statista.com/statistics/1070126/digital-audio-advertising-share-in-advertising-campaign-uk/
Digital Audio Exchange & MTM, What proportion of your campaigns in the last 12 months have included digital audio advertising?* Statista, https://www.statista.com/statistics/1070126/digital-audio-advertising-share-in-advertising-campaign-uk/ (last visited December 23, 2024)
What proportion of your campaigns in the last 12 months have included digital audio advertising?* [Graph], Digital Audio Exchange, & MTM, July 3, 2019. [Online]. Available: https://www.statista.com/statistics/1070126/digital-audio-advertising-share-in-advertising-campaign-uk/
