Organic store customers by level of education in Germany 2023

Published by Statista Research Department, Oct 13, 2023
Organic store customers in Germany mostly have a general qualification for university entrance, with a share of around 48 percent. By comparison this group makes up 30 percent of the general population in Germany.
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.

Organic store customers compared to the general population in Germany in 2023, by level of education

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Release date

June 2023

Region

Germany

Survey time period

2023

Age group

14 years and older

Special properties

People who shop at organic stores

Method of interview

Face-to-face interview

Supplementary notes

Base: German-speaking population aged 14 and older in private households at the main place of residence in the Federal Republic of Germany

Information on total sample:
2023: 23,524 respondents, representing 70.08 million people

Information on target group: „Customers in organic food shops“:
2023: 5,474 respondents, projection to 15.61 million people

Further information on the methodology can be found here.

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