Organic store customers by level of education in Germany 2024

Published by Statista Research Department, Nov 26, 2024

Organic store customers in Germany mostly have a general qualification for university entrance, with a share of around 49 percent. By comparison, this group makes up 30 percent of the general population in Germany.
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.

Organic store customers compared to the general population in Germany in 2024, by level of education

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Release date

June 2024

Region

Germany

Survey time period

2024

Age group

14 years and older

Special properties

People who shop at organic stores

Method of interview

Face-to-face interview

Supplementary notes

Base: German-speaking population aged 14 and older in private households at the main place of residence in the Federal Republic of Germany

Information on total sample:
2024: 23,485 respoondents, representing 70.48 million people

Information on target group: „Customers in organic food shops“:
2024: 5,222 respondents, representing 14.09 million people

Further information on the methodology can be found here.

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