As of 2020, Italian consumers tended to look for information about a product or service before purchasing it. Around 74 percent of online shoppers purchasing consumer goods asserted that they preferred offline channels for finding information. Similarly, 73percent of the people buying medicines or supplements asserted that they looked for information offline. By contrast, if they aimed at organizing a trip, the preferred channels were online.
Pre-purchasing information channels among Italian consumers in 2020, by category
Characteristic
Offline information
Online information
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Italian consumers buying products from the categories analyzed
Method of interview
Email survey
Supplementary notes
This question was phrased by the source as follows: "Pensi ora a quando ha acquistato questi prodotti o fruito di questi servizi. In che modo ha raccolto informazioni (ad esempio su modelli prezzi offerte) prima di effettuare l'acquisto/la sottoscrizione?"
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Osservatori Digital Innovation. (October 29, 2020). Pre-purchasing information channels among Italian consumers in 2020, by category [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1070079/pre-purchasing-information-channels-in-italy/
Osservatori Digital Innovation. "Pre-purchasing information channels among Italian consumers in 2020, by category." Chart. October 29, 2020. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1070079/pre-purchasing-information-channels-in-italy/
Osservatori Digital Innovation. (2020). Pre-purchasing information channels among Italian consumers in 2020, by category. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1070079/pre-purchasing-information-channels-in-italy/
Osservatori Digital Innovation. "Pre-purchasing Information Channels among Italian Consumers in 2020, by Category." Statista, Statista Inc., 29 Oct 2020, https://www.statista.com/statistics/1070079/pre-purchasing-information-channels-in-italy/
Osservatori Digital Innovation, Pre-purchasing information channels among Italian consumers in 2020, by category Statista, https://www.statista.com/statistics/1070079/pre-purchasing-information-channels-in-italy/ (last visited July 22, 2024)
Pre-purchasing information channels among Italian consumers in 2020, by category [Graph], Osservatori Digital Innovation, October 29, 2020. [Online]. Available: https://www.statista.com/statistics/1070079/pre-purchasing-information-channels-in-italy/
