In January 2022, approximately 31 percent of low-income U.S. consumers, 37.5 percent of middle-income consumers, and 38.2 percent of high-income consumers reported purchasing private label brands as a means of saving money. By June 2023, the share of low-income consumers opting for store brands increased to 31.7 percent, middle-income consumers increased to 39.1 percent, while high-income consumers saw a slight decrease to just under 38 percent.
Share of consumer purchasing private label brands to save money in the United States from January 2022 to June 2023, by income level
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Numerator. (July 20, 2023). Share of consumer purchasing private label brands to save money in the United States from January 2022 to June 2023, by income level [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1070066/consumers-who-buy-private-label-products-to-save-money-by-income-us/
Numerator. "Share of consumer purchasing private label brands to save money in the United States from January 2022 to June 2023, by income level." Chart. July 20, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1070066/consumers-who-buy-private-label-products-to-save-money-by-income-us/
Numerator. (2023). Share of consumer purchasing private label brands to save money in the United States from January 2022 to June 2023, by income level. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1070066/consumers-who-buy-private-label-products-to-save-money-by-income-us/
Numerator. "Share of Consumer Purchasing Private Label Brands to save Money in The United States from January 2022 to June 2023, by Income Level." Statista, Statista Inc., 20 Jul 2023, https://www.statista.com/statistics/1070066/consumers-who-buy-private-label-products-to-save-money-by-income-us/
Numerator, Share of consumer purchasing private label brands to save money in the United States from January 2022 to June 2023, by income level Statista, https://www.statista.com/statistics/1070066/consumers-who-buy-private-label-products-to-save-money-by-income-us/ (last visited December 21, 2024)
Share of consumer purchasing private label brands to save money in the United States from January 2022 to June 2023, by income level [Graph], Numerator, July 20, 2023. [Online]. Available: https://www.statista.com/statistics/1070066/consumers-who-buy-private-label-products-to-save-money-by-income-us/
