A professional cosmetics provider Uni Cosmetic, or Estel was the market leader by the largest spending on advertising among other companies in this category in Russia, which was measured at 80 percent of spend in 2018. Coty Group Worldwide ranked in second place after reaching 11 percent of share of spend (SOS) in 2018.
Ranking of companies with largest spending on advertising in the Russian professional cosmetics market in 2018, by share of spend (SOS)*
* The study analyzed Mediascope's data on TV, press, out-of-home, radio, and internet banner advertising in Russian cities with over 100,000 inhabitants.
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New Retail Russia. (February 12, 2019). Ranking of companies with largest spending on advertising in the Russian professional cosmetics market in 2018, by share of spend (SOS)* [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/1069893/leading-professional-cosmetics-companies-by-share-of-spend-russia/
New Retail Russia. "Ranking of companies with largest spending on advertising in the Russian professional cosmetics market in 2018, by share of spend (SOS)*." Chart. February 12, 2019. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/1069893/leading-professional-cosmetics-companies-by-share-of-spend-russia/
New Retail Russia. (2019). Ranking of companies with largest spending on advertising in the Russian professional cosmetics market in 2018, by share of spend (SOS)*. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/1069893/leading-professional-cosmetics-companies-by-share-of-spend-russia/
New Retail Russia. "Ranking of Companies with Largest Spending on Advertising in The Russian Professional Cosmetics Market in 2018, by Share of Spend (Sos)*." Statista, Statista Inc., 12 Feb 2019, https://www.statista.com/statistics/1069893/leading-professional-cosmetics-companies-by-share-of-spend-russia/
New Retail Russia, Ranking of companies with largest spending on advertising in the Russian professional cosmetics market in 2018, by share of spend (SOS)* Statista, https://www.statista.com/statistics/1069893/leading-professional-cosmetics-companies-by-share-of-spend-russia/ (last visited December 31, 2024)
Ranking of companies with largest spending on advertising in the Russian professional cosmetics market in 2018, by share of spend (SOS)* [Graph], New Retail Russia, February 12, 2019. [Online]. Available: https://www.statista.com/statistics/1069893/leading-professional-cosmetics-companies-by-share-of-spend-russia/
