In the segment of pharmaceutical cosmetics, Zeldis spent the most on advertising campaigns, setting its share of spend (SOS) in Russia at over 40 percent in 2018. With its brands specializing in this type of cosmetics Vichy and La Roche Posay, L’Oreal listed second with a roughly 38 percent share of spend.
Ranking of companies with largest spending on advertising in the Russian pharmaceutical cosmetics market in 2018, by share of spend (SOS)*
* The study analyzed Mediascope's data on TV, press, out-of-home, radio, and internet banner advertising in Russian cities with over 100,000 inhabitants.
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New Retail Russia. (February 12, 2019). Ranking of companies with largest spending on advertising in the Russian pharmaceutical cosmetics market in 2018, by share of spend (SOS)* [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1069884/leading-pharmaceutical-cosmetics-companies-by-share-of-spend-russia/
New Retail Russia. "Ranking of companies with largest spending on advertising in the Russian pharmaceutical cosmetics market in 2018, by share of spend (SOS)*." Chart. February 12, 2019. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1069884/leading-pharmaceutical-cosmetics-companies-by-share-of-spend-russia/
New Retail Russia. (2019). Ranking of companies with largest spending on advertising in the Russian pharmaceutical cosmetics market in 2018, by share of spend (SOS)*. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1069884/leading-pharmaceutical-cosmetics-companies-by-share-of-spend-russia/
New Retail Russia. "Ranking of Companies with Largest Spending on Advertising in The Russian Pharmaceutical Cosmetics Market in 2018, by Share of Spend (Sos)*." Statista, Statista Inc., 12 Feb 2019, https://www.statista.com/statistics/1069884/leading-pharmaceutical-cosmetics-companies-by-share-of-spend-russia/
New Retail Russia, Ranking of companies with largest spending on advertising in the Russian pharmaceutical cosmetics market in 2018, by share of spend (SOS)* Statista, https://www.statista.com/statistics/1069884/leading-pharmaceutical-cosmetics-companies-by-share-of-spend-russia/ (last visited December 19, 2024)
Ranking of companies with largest spending on advertising in the Russian pharmaceutical cosmetics market in 2018, by share of spend (SOS)* [Graph], New Retail Russia, February 12, 2019. [Online]. Available: https://www.statista.com/statistics/1069884/leading-pharmaceutical-cosmetics-companies-by-share-of-spend-russia/
