Online shopping location preference in Italy 2020

Published by
Stephanie Chevalier,
Jun 22, 2022
According to the results of a survey conducted regarding online shopping 2020, 95 percent of the respondents asserted that their preferred location for making their online purchases via smartphone was from a fixed location, e.g. at home or at their office. By contrast, 16 percent declared that they liked buying online on the go (in the car or while using public transportation). Only five percent preferred to purchase while in a shop.

From what location did you make your online purchases via smartphone?

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Release date

October 2020

Region

Italy

Survey time period

July 2020

Number of respondents

11,854 respondents

Age group

14 years and older

Special properties

eShoppers part of the Nielsen Homescan Panel who purchased via smartphone

Method of interview

Email survey

Supplementary notes

This question was phrased by the source as follows: "Quando ha fatto acquisti online dallo smartphone da dove le è capitato di farli?"

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