L’Oreal group’s mass cosmetics market brands spent the most on advertising than any other company in this segment in Russia in 2018. Namely, one quarter of the total spend was occupied by this advertiser. Avon listed fifth while accounting for a share of spend (SOS) measuring at seven percent.
Ranking of companies with largest spending on advertising in the Russian mass cosmetics market in 2018, by share of spend
(SOS)
* The study analyzed Mediascope's data on TV, press, out-of-home, radio, and internet banner advertising in Russian cities with over 100,000 inhabitants.
** Since 2012, Unilever owns 100% of shares of Kalina cosmetics.
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New Retail Russia. (February 12, 2019). Ranking of companies with largest spending on advertising in the Russian mass cosmetics market in 2018, by share of spend (SOS) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1069800/leading-mass-cosmetics-companies-by-share-of-spend-russia/
New Retail Russia. "Ranking of companies with largest spending on advertising in the Russian mass cosmetics market in 2018, by share of spend (SOS)." Chart. February 12, 2019. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1069800/leading-mass-cosmetics-companies-by-share-of-spend-russia/
New Retail Russia. (2019). Ranking of companies with largest spending on advertising in the Russian mass cosmetics market in 2018, by share of spend (SOS). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1069800/leading-mass-cosmetics-companies-by-share-of-spend-russia/
New Retail Russia. "Ranking of Companies with Largest Spending on Advertising in The Russian Mass Cosmetics Market in 2018, by Share of Spend (Sos)." Statista, Statista Inc., 12 Feb 2019, https://www.statista.com/statistics/1069800/leading-mass-cosmetics-companies-by-share-of-spend-russia/
New Retail Russia, Ranking of companies with largest spending on advertising in the Russian mass cosmetics market in 2018, by share of spend (SOS) Statista, https://www.statista.com/statistics/1069800/leading-mass-cosmetics-companies-by-share-of-spend-russia/ (last visited July 22, 2024)
Ranking of companies with largest spending on advertising in the Russian mass cosmetics market in 2018, by share of spend (SOS) [Graph], New Retail Russia, February 12, 2019. [Online]. Available: https://www.statista.com/statistics/1069800/leading-mass-cosmetics-companies-by-share-of-spend-russia/
