In the United States, around one in five people said that a 50% discount rate would entice them participating in the end-of-year sales events, such as Black Friday in 2021. The majority of consumers (at 42 percent) said they would not shop regardless of the discount rates on offer.
Discount rates that would lead consumers to shop the end of the year sales e.g. Black Friday in the United States in 2021
This question was phrased by the source as follows: "How much of a discount would entice you to shop the end-of-year sales, such as Black Friday?".
The source notes that the survey was conducted using an online Google survey and "Google applied weighting to the survey results to be representatively proportionate to the general internet population."
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finder.com. (October 19, 2021). Discount rates that would lead consumers to shop the end of the year sales e.g. Black Friday in the United States in 2021 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1069781/thanksgiving-weekend-shopping-lowest-discounts-accepted-united-states/
finder.com. "Discount rates that would lead consumers to shop the end of the year sales e.g. Black Friday in the United States in 2021." Chart. October 19, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1069781/thanksgiving-weekend-shopping-lowest-discounts-accepted-united-states/
finder.com. (2021). Discount rates that would lead consumers to shop the end of the year sales e.g. Black Friday in the United States in 2021. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1069781/thanksgiving-weekend-shopping-lowest-discounts-accepted-united-states/
finder.com. "Discount Rates That Would Lead Consumers to Shop The End of The Year Sales E.G. Black Friday in The United States in 2021." Statista, Statista Inc., 19 Oct 2021, https://www.statista.com/statistics/1069781/thanksgiving-weekend-shopping-lowest-discounts-accepted-united-states/
finder.com, Discount rates that would lead consumers to shop the end of the year sales e.g. Black Friday in the United States in 2021 Statista, https://www.statista.com/statistics/1069781/thanksgiving-weekend-shopping-lowest-discounts-accepted-united-states/ (last visited December 22, 2024)
Discount rates that would lead consumers to shop the end of the year sales e.g. Black Friday in the United States in 2021 [Graph], finder.com, October 19, 2021. [Online]. Available: https://www.statista.com/statistics/1069781/thanksgiving-weekend-shopping-lowest-discounts-accepted-united-states/
