In 2018, with about one quarter of the total spend on online video advertising, L’Oreal was the leading cosmetics company with the largest budget for video marketing on the internet in Russia. The leader by spending on press advertising LVMH was listed on the eighth place by expenditure on online video advertising.
Cosmetics companies' spending on internet video advertising in Russia in 2018, by share of spend
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New Retail Russia. (February 12, 2019). Cosmetics companies' spending on internet video advertising in Russia in 2018, by share of spend [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1069708/leading-cosmetics-companies-by-online-video-ad-share-of-spend-russia/
New Retail Russia. "Cosmetics companies' spending on internet video advertising in Russia in 2018, by share of spend." Chart. February 12, 2019. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1069708/leading-cosmetics-companies-by-online-video-ad-share-of-spend-russia/
New Retail Russia. (2019). Cosmetics companies' spending on internet video advertising in Russia in 2018, by share of spend. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1069708/leading-cosmetics-companies-by-online-video-ad-share-of-spend-russia/
New Retail Russia. "Cosmetics Companies' Spending on Internet Video Advertising in Russia in 2018, by Share of Spend." Statista, Statista Inc., 12 Feb 2019, https://www.statista.com/statistics/1069708/leading-cosmetics-companies-by-online-video-ad-share-of-spend-russia/
New Retail Russia, Cosmetics companies' spending on internet video advertising in Russia in 2018, by share of spend Statista, https://www.statista.com/statistics/1069708/leading-cosmetics-companies-by-online-video-ad-share-of-spend-russia/ (last visited August 25, 2024)
Cosmetics companies' spending on internet video advertising in Russia in 2018, by share of spend [Graph], New Retail Russia, February 12, 2019. [Online]. Available: https://www.statista.com/statistics/1069708/leading-cosmetics-companies-by-online-video-ad-share-of-spend-russia/