In April 2019 an analysis of social media marketing budgets of selected automotive brands was conducted to determine which network the brands favor. In the measured period it was found that Toyota, Ford and Infinity devoted more than half of their social budgets to Facebook, with Toyota spending as much as 62 percent on the platform. At the same time Audi and Porsche focused their advertising efforts predominantly on YouTube. Tesla was the odd one out, not having devoted any means to social media marketing.
Distribution of social media marketing budgets of selected automotive brands worldwide in April 2019, by network
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Forbes. (May 6, 2019). Distribution of social media marketing budgets of selected automotive brands worldwide in April 2019, by network [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1069594/auto-brands-social-media-marketing-by-network/
Forbes. "Distribution of social media marketing budgets of selected automotive brands worldwide in April 2019, by network." Chart. May 6, 2019. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1069594/auto-brands-social-media-marketing-by-network/
Forbes. (2019). Distribution of social media marketing budgets of selected automotive brands worldwide in April 2019, by network. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1069594/auto-brands-social-media-marketing-by-network/
Forbes. "Distribution of Social Media Marketing Budgets of Selected Automotive Brands Worldwide in April 2019, by Network." Statista, Statista Inc., 6 May 2019, https://www.statista.com/statistics/1069594/auto-brands-social-media-marketing-by-network/
Forbes, Distribution of social media marketing budgets of selected automotive brands worldwide in April 2019, by network Statista, https://www.statista.com/statistics/1069594/auto-brands-social-media-marketing-by-network/ (last visited November 22, 2024)
Distribution of social media marketing budgets of selected automotive brands worldwide in April 2019, by network [Graph], Forbes, May 6, 2019. [Online]. Available: https://www.statista.com/statistics/1069594/auto-brands-social-media-marketing-by-network/
