As of 2019, chat services started being utilized by Italian companies for integrating the apps offered to their customers. However, 77 percent of the apps set available by top incumbent companies by turnover were found not to provide any chat option. By contrast, 19 percent of the apps offered the possibility to interact with an operator, while four percent had a chatbot service.
Chat options in mobile apps among large Italian companies 2019
With the term "incumbent", the statistic referred to top Italian companies by turnover operating in 14 different sectors (i.e. Insurance sector, automotive, banking, FMCG-food and beverage, FMCG-excluding food and beverage, retail clothing and accessories, retail publishing, electronics, retail DIY/furnishing, retail GDO, retail luxury accessories and clothing, telco, tourism and transportation, utility).
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Osservatori Digital Innovation. (October 11, 2019). Chat options in mobile apps among large Italian companies 2019 [Graph]. In Statista. Retrieved November 16, 2024, from https://www.statista.com/statistics/1069575/chat-options-in-mobile-apps-among-italian-companies/
Osservatori Digital Innovation. "Chat options in mobile apps among large Italian companies 2019." Chart. October 11, 2019. Statista. Accessed November 16, 2024. https://www.statista.com/statistics/1069575/chat-options-in-mobile-apps-among-italian-companies/
Osservatori Digital Innovation. (2019). Chat options in mobile apps among large Italian companies 2019. Statista. Statista Inc.. Accessed: November 16, 2024. https://www.statista.com/statistics/1069575/chat-options-in-mobile-apps-among-italian-companies/
Osservatori Digital Innovation. "Chat Options in Mobile Apps among Large Italian Companies 2019." Statista, Statista Inc., 11 Oct 2019, https://www.statista.com/statistics/1069575/chat-options-in-mobile-apps-among-italian-companies/
Osservatori Digital Innovation, Chat options in mobile apps among large Italian companies 2019 Statista, https://www.statista.com/statistics/1069575/chat-options-in-mobile-apps-among-italian-companies/ (last visited November 16, 2024)
Chat options in mobile apps among large Italian companies 2019 [Graph], Osservatori Digital Innovation, October 11, 2019. [Online]. Available: https://www.statista.com/statistics/1069575/chat-options-in-mobile-apps-among-italian-companies/