As of 2019, chat services started being utilized by Italian companies for integrating the apps offered to their customers. However, 77 percent of the apps set available by top incumbent companies by turnover were found not to provide any chat option. By contrast, 19 percent of the apps offered the possibility to interact with an operator, while four percent had a chatbot service.
Chat options in mobile apps among large Italian companies 2019
With the term "incumbent", the statistic referred to top Italian companies by turnover operating in 14 different sectors (i.e. Insurance sector, automotive, banking, FMCG-food and beverage, FMCG-excluding food and beverage, retail clothing and accessories, retail publishing, electronics, retail DIY/furnishing, retail GDO, retail luxury accessories and clothing, telco, tourism and transportation, utility).
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Osservatori Digital Innovation. (October 11, 2019). Chat options in mobile apps among large Italian companies 2019 [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1069575/chat-options-in-mobile-apps-among-italian-companies/
Osservatori Digital Innovation. "Chat options in mobile apps among large Italian companies 2019." Chart. October 11, 2019. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1069575/chat-options-in-mobile-apps-among-italian-companies/
Osservatori Digital Innovation. (2019). Chat options in mobile apps among large Italian companies 2019. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1069575/chat-options-in-mobile-apps-among-italian-companies/
Osservatori Digital Innovation. "Chat Options in Mobile Apps among Large Italian Companies 2019." Statista, Statista Inc., 11 Oct 2019, https://www.statista.com/statistics/1069575/chat-options-in-mobile-apps-among-italian-companies/
Osservatori Digital Innovation, Chat options in mobile apps among large Italian companies 2019 Statista, https://www.statista.com/statistics/1069575/chat-options-in-mobile-apps-among-italian-companies/ (last visited December 19, 2024)
Chat options in mobile apps among large Italian companies 2019 [Graph], Osservatori Digital Innovation, October 11, 2019. [Online]. Available: https://www.statista.com/statistics/1069575/chat-options-in-mobile-apps-among-italian-companies/