Smartphone special features in Italian companies' apps 2019, by company type
In 2019, Italian companies introduced special features in the apps they offered to their customers. As regards so called incumbent companies, the most used features were found to be the geolocation (78 percent), followed by push notifications (73 percent). Augmented reality was the feature employed the least (eight percent). By contrast, the most utilized feature used by companies in the digital sector appeared to be push notifications, which had a penetration rate of 95 percent.
