In 2019, Italian companies introduced special features in the apps they offered to their customers. As regards so called incumbent companies, the most used features were found to be the geolocation (78 percent), followed by push notifications (73 percent). Augmented reality was the feature employed the least (eight percent). By contrast, the most utilized feature used by companies in the digital sector appeared to be push notifications, which had a penetration rate of 95 percent.
Smartphone special features in Italian companies' apps in 2019, by company type
70 top incumbent companies by turnover and 28 top pure player companies by turnover
Supplementary notes
54 mobile apps and websites from Italian incumbent companies, as well as 22 mobile apps and websites from Italian pure player companies, were investigated.
*With the term "incumbent", the statistic referred to top Italian companies by turnover operating in 14 different sectors (i.e. Insurance sector, automotive, banking, FMCG-food and beverage, FMCG-excluding food and beverage, retail clothing and accessories, retail publishing, electronics, retail DIY/furnishing, large retail, retail luxury accessories and clothing, telco, tourism and transportation, utility).
With the term "pure players", the statistic referred to the most relevant digital pure players active in the same industries, i.e. Insurance sector, banking, food delivery, Generalisti, retail luxury accessories and clothing, retail publishing, retail GDO, retail DIY/furnishing, tourism and transportation.
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Osservatori Digital Innovation. (October 11, 2019). Smartphone special features in Italian companies' apps in 2019, by company type [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1069566/smartphone-special-features-used-by-apps-among-italian-companies/
Osservatori Digital Innovation. "Smartphone special features in Italian companies' apps in 2019, by company type." Chart. October 11, 2019. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1069566/smartphone-special-features-used-by-apps-among-italian-companies/
Osservatori Digital Innovation. (2019). Smartphone special features in Italian companies' apps in 2019, by company type. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1069566/smartphone-special-features-used-by-apps-among-italian-companies/
Osservatori Digital Innovation. "Smartphone Special Features in Italian Companies' Apps in 2019, by Company Type." Statista, Statista Inc., 11 Oct 2019, https://www.statista.com/statistics/1069566/smartphone-special-features-used-by-apps-among-italian-companies/
Osservatori Digital Innovation, Smartphone special features in Italian companies' apps in 2019, by company type Statista, https://www.statista.com/statistics/1069566/smartphone-special-features-used-by-apps-among-italian-companies/ (last visited October 02, 2024)
Smartphone special features in Italian companies' apps in 2019, by company type [Graph], Osservatori Digital Innovation, October 11, 2019. [Online]. Available: https://www.statista.com/statistics/1069566/smartphone-special-features-used-by-apps-among-italian-companies/