The revenue of online video platforms from subscription fees in Russia reached nearly 57.5 billion Russian rubles in 2022, having increased by 12.6 percent from the previous year. To compare, the advertising model contributed nearly six billion Russian rubles to the total revenue.
The rise of SVOD in Russia
Russian VOD platforms’ revenue was dominated by the subscription monetization model rather than advertising. In 2022, SVOD occupied 86 percent of the total over-the-top (OTT) video-on-demand (VOD) market revenue in the country. Across the whole region of Eastern Europe, the share of SVOD in the over-the-top (OTT) TV and video revenue was expected to nearly double between 2020 and 2025.
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Telecom Daily. (March 16, 2023). Revenue of the online video services market in Russia from 2018 to 2022, by income model (in billion Russian rubles) [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1069562/ott-video-services-revenue-russia-by-model/
Telecom Daily. "Revenue of the online video services market in Russia from 2018 to 2022, by income model (in billion Russian rubles)." Chart. March 16, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1069562/ott-video-services-revenue-russia-by-model/
Telecom Daily. (2023). Revenue of the online video services market in Russia from 2018 to 2022, by income model (in billion Russian rubles). Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1069562/ott-video-services-revenue-russia-by-model/
Telecom Daily. "Revenue of The Online Video Services Market in Russia from 2018 to 2022, by Income Model (in Billion Russian Rubles)." Statista, Statista Inc., 16 Mar 2023, https://www.statista.com/statistics/1069562/ott-video-services-revenue-russia-by-model/
Telecom Daily, Revenue of the online video services market in Russia from 2018 to 2022, by income model (in billion Russian rubles) Statista, https://www.statista.com/statistics/1069562/ott-video-services-revenue-russia-by-model/ (last visited August 25, 2024)
Revenue of the online video services market in Russia from 2018 to 2022, by income model (in billion Russian rubles) [Graph], Telecom Daily, March 16, 2023. [Online]. Available: https://www.statista.com/statistics/1069562/ott-video-services-revenue-russia-by-model/