In 2018, the sales of men's lipstick products on Chinese online shopping website Tmall increased by 278 percent compared to the previous year, whereas overall sales of lipstick on Tmall grew by 143 percent. The soaring growth in sales of male beauty products indicated Chinese male customers became an emerging group in the cosmetics market.
Annual sales growth rate of male cosmetics vs. overall cosmetics on Chinese e-commerce platform Tmall in 2018, by product type
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REACH24H. (May 9, 2019). Annual sales growth rate of male cosmetics vs. overall cosmetics on Chinese e-commerce platform Tmall in 2018, by product type [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1069553/china-male-cosmetics-and-overall-cosmetics-sales-growth-on-tmall/
REACH24H. "Annual sales growth rate of male cosmetics vs. overall cosmetics on Chinese e-commerce platform Tmall in 2018, by product type." Chart. May 9, 2019. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1069553/china-male-cosmetics-and-overall-cosmetics-sales-growth-on-tmall/
REACH24H. (2019). Annual sales growth rate of male cosmetics vs. overall cosmetics on Chinese e-commerce platform Tmall in 2018, by product type. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1069553/china-male-cosmetics-and-overall-cosmetics-sales-growth-on-tmall/
REACH24H. "Annual Sales Growth Rate of Male Cosmetics Vs. Overall Cosmetics on Chinese E-commerce Platform Tmall in 2018, by Product Type." Statista, Statista Inc., 9 May 2019, https://www.statista.com/statistics/1069553/china-male-cosmetics-and-overall-cosmetics-sales-growth-on-tmall/
REACH24H, Annual sales growth rate of male cosmetics vs. overall cosmetics on Chinese e-commerce platform Tmall in 2018, by product type Statista, https://www.statista.com/statistics/1069553/china-male-cosmetics-and-overall-cosmetics-sales-growth-on-tmall/ (last visited December 30, 2024)
Annual sales growth rate of male cosmetics vs. overall cosmetics on Chinese e-commerce platform Tmall in 2018, by product type [Graph], REACH24H, May 9, 2019. [Online]. Available: https://www.statista.com/statistics/1069553/china-male-cosmetics-and-overall-cosmetics-sales-growth-on-tmall/
