In 2018, the sales of men's lipstick products on Chinese online shopping website Tmall increased by 278 percent compared to the previous year, whereas overall sales of lipstick on Tmall grew by 143 percent. The soaring growth in sales of male beauty products indicated Chinese male customers became an emerging group in the cosmetics market.
Annual sales growth rate of male cosmetics vs. overall cosmetics on Chinese e-commerce platform Tmall in 2018, by product type
Characteristic
Male cosmetics
Overall cosmetics
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REACH24H. (May 9, 2019). Annual sales growth rate of male cosmetics vs. overall cosmetics on Chinese e-commerce platform Tmall in 2018, by product type [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1069553/china-male-cosmetics-and-overall-cosmetics-sales-growth-on-tmall/
REACH24H. "Annual sales growth rate of male cosmetics vs. overall cosmetics on Chinese e-commerce platform Tmall in 2018, by product type." Chart. May 9, 2019. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1069553/china-male-cosmetics-and-overall-cosmetics-sales-growth-on-tmall/
REACH24H. (2019). Annual sales growth rate of male cosmetics vs. overall cosmetics on Chinese e-commerce platform Tmall in 2018, by product type. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1069553/china-male-cosmetics-and-overall-cosmetics-sales-growth-on-tmall/
REACH24H. "Annual Sales Growth Rate of Male Cosmetics Vs. Overall Cosmetics on Chinese E-commerce Platform Tmall in 2018, by Product Type." Statista, Statista Inc., 9 May 2019, https://www.statista.com/statistics/1069553/china-male-cosmetics-and-overall-cosmetics-sales-growth-on-tmall/
REACH24H, Annual sales growth rate of male cosmetics vs. overall cosmetics on Chinese e-commerce platform Tmall in 2018, by product type Statista, https://www.statista.com/statistics/1069553/china-male-cosmetics-and-overall-cosmetics-sales-growth-on-tmall/ (last visited July 22, 2024)
Annual sales growth rate of male cosmetics vs. overall cosmetics on Chinese e-commerce platform Tmall in 2018, by product type [Graph], REACH24H, May 9, 2019. [Online]. Available: https://www.statista.com/statistics/1069553/china-male-cosmetics-and-overall-cosmetics-sales-growth-on-tmall/