As of 2018, 74 percent of U.S. Millennials stated that they were likely to consider buying private label over-the-counter healthcare products. That year, half of Millennials in the United States were likely to consider buying store branded beauty or cosmetics.
Likelihood of Millennial consumers to buy private label products in the United States as of 2018, by product category
*Nearly 500 manufacturers, retailers and shoppers worldwide (98-99% were based in the US) ages18-64 were surveyed online during August 2018. Respondents were manufacturers (128), retailers (61) and shoppers (300).
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eMarketer. (November 1, 2019). Likelihood of Millennial consumers to buy private label products in the United States as of 2018, by product category [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1069525/likelihood-of-millennial-consumers-to-buy-private-label-products-us-by-product-category/
eMarketer. "Likelihood of Millennial consumers to buy private label products in the United States as of 2018, by product category." Chart. November 1, 2019. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1069525/likelihood-of-millennial-consumers-to-buy-private-label-products-us-by-product-category/
eMarketer. (2019). Likelihood of Millennial consumers to buy private label products in the United States as of 2018, by product category. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1069525/likelihood-of-millennial-consumers-to-buy-private-label-products-us-by-product-category/
eMarketer. "Likelihood of Millennial Consumers to Buy Private Label Products in The United States as of 2018, by Product Category." Statista, Statista Inc., 1 Nov 2019, https://www.statista.com/statistics/1069525/likelihood-of-millennial-consumers-to-buy-private-label-products-us-by-product-category/
eMarketer, Likelihood of Millennial consumers to buy private label products in the United States as of 2018, by product category Statista, https://www.statista.com/statistics/1069525/likelihood-of-millennial-consumers-to-buy-private-label-products-us-by-product-category/ (last visited November 21, 2024)
Likelihood of Millennial consumers to buy private label products in the United States as of 2018, by product category [Graph], eMarketer, November 1, 2019. [Online]. Available: https://www.statista.com/statistics/1069525/likelihood-of-millennial-consumers-to-buy-private-label-products-us-by-product-category/
