According to the survey conducted in 2021, around 93.3 percent of the surveyed 85 key department store operators in China said they collected consumer data to better understand consumer preferences. According to the source, almost 99 percent of surveyed department store operators indicated that they have been collecting customer data by various means.
Leading purposes of collecting consumer data among key department store operators in China as of 2021
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Fung Business Intelligence Centre . (April 8, 2022). Leading purposes of collecting consumer data among key department store operators in China as of 2021 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1069519/china-reasons-to-collect-consumer-data-among-key-department-store-operators/
Fung Business Intelligence Centre . "Leading purposes of collecting consumer data among key department store operators in China as of 2021." Chart. April 8, 2022. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1069519/china-reasons-to-collect-consumer-data-among-key-department-store-operators/
Fung Business Intelligence Centre . (2022). Leading purposes of collecting consumer data among key department store operators in China as of 2021. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1069519/china-reasons-to-collect-consumer-data-among-key-department-store-operators/
Fung Business Intelligence Centre . "Leading Purposes of Collecting Consumer Data among Key Department Store Operators in China as of 2021." Statista, Statista Inc., 8 Apr 2022, https://www.statista.com/statistics/1069519/china-reasons-to-collect-consumer-data-among-key-department-store-operators/
Fung Business Intelligence Centre , Leading purposes of collecting consumer data among key department store operators in China as of 2021 Statista, https://www.statista.com/statistics/1069519/china-reasons-to-collect-consumer-data-among-key-department-store-operators/ (last visited December 30, 2024)
Leading purposes of collecting consumer data among key department store operators in China as of 2021 [Graph], Fung Business Intelligence Centre , April 8, 2022. [Online]. Available: https://www.statista.com/statistics/1069519/china-reasons-to-collect-consumer-data-among-key-department-store-operators/
