According to the survey conducted in 2021, around 95.5 percent of the surveyed key department store operators in China said they collected consumer data through membership cards or membership schemes. Almost 99 percent respondents reported collecting consumer data and carrying out big data analysis.
Leading ways of collecting consumer data among key department store operators in China as of 2021
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Fung Business Intelligence Centre . (April 8, 2022). Leading ways of collecting consumer data among key department store operators in China as of 2021 [Graph]. In Statista. Retrieved December 04, 2024, from https://www.statista.com/statistics/1069513/china-means-of-gathering-consumer-data-by-key-department-store-operators/
Fung Business Intelligence Centre . "Leading ways of collecting consumer data among key department store operators in China as of 2021." Chart. April 8, 2022. Statista. Accessed December 04, 2024. https://www.statista.com/statistics/1069513/china-means-of-gathering-consumer-data-by-key-department-store-operators/
Fung Business Intelligence Centre . (2022). Leading ways of collecting consumer data among key department store operators in China as of 2021. Statista. Statista Inc.. Accessed: December 04, 2024. https://www.statista.com/statistics/1069513/china-means-of-gathering-consumer-data-by-key-department-store-operators/
Fung Business Intelligence Centre . "Leading Ways of Collecting Consumer Data among Key Department Store Operators in China as of 2021." Statista, Statista Inc., 8 Apr 2022, https://www.statista.com/statistics/1069513/china-means-of-gathering-consumer-data-by-key-department-store-operators/
Fung Business Intelligence Centre , Leading ways of collecting consumer data among key department store operators in China as of 2021 Statista, https://www.statista.com/statistics/1069513/china-means-of-gathering-consumer-data-by-key-department-store-operators/ (last visited December 04, 2024)
Leading ways of collecting consumer data among key department store operators in China as of 2021 [Graph], Fung Business Intelligence Centre , April 8, 2022. [Online]. Available: https://www.statista.com/statistics/1069513/china-means-of-gathering-consumer-data-by-key-department-store-operators/