Means of collecting consumer data by key department store operators China 2021

Published by
Yihan Ma
,
Dec 20, 2024
According to the survey conducted in 2021, around 95.5 percent of the surveyed key department store operators in China said they collected consumer data through membership cards or membership schemes. Almost 99 percent respondents reported collecting consumer data and carrying out big data analysis.

Leading ways of collecting consumer data among key department store operators in China as of 2021

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Statistic: Leading ways of collecting consumer data among key department store operators in China as of 2021

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Release date

April 2022

Region

China

Survey time period

2021

Number of respondents

85 domestic department store operators

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