French multinational luxury goods conglomerate LVMH Moët Hennessy – Louis Vuitton SE, along with L’Oreal, accounted for a 14 percent share of spend in the press advertising by the Russian cosmetics market, becoming leaders with the highest expenditure in such type of advertising in 2018. Another luxury brand that made it in top-10, Chanel, only occupied four percent of the spend on the cosmetics promotion in printed media.
Cosmetics company spending on press advertising in Russia in 2018, by share of spend
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New Retail Russia. (February 12, 2019). Cosmetics company spending on press advertising in Russia in 2018, by share of spend [Graph]. In Statista. Retrieved November 12, 2024, from https://www.statista.com/statistics/1069500/leading-cosmetics-company-by-press-ad-share-of-spend-russia/
New Retail Russia. "Cosmetics company spending on press advertising in Russia in 2018, by share of spend." Chart. February 12, 2019. Statista. Accessed November 12, 2024. https://www.statista.com/statistics/1069500/leading-cosmetics-company-by-press-ad-share-of-spend-russia/
New Retail Russia. (2019). Cosmetics company spending on press advertising in Russia in 2018, by share of spend. Statista. Statista Inc.. Accessed: November 12, 2024. https://www.statista.com/statistics/1069500/leading-cosmetics-company-by-press-ad-share-of-spend-russia/
New Retail Russia. "Cosmetics Company Spending on Press Advertising in Russia in 2018, by Share of Spend." Statista, Statista Inc., 12 Feb 2019, https://www.statista.com/statistics/1069500/leading-cosmetics-company-by-press-ad-share-of-spend-russia/
New Retail Russia, Cosmetics company spending on press advertising in Russia in 2018, by share of spend Statista, https://www.statista.com/statistics/1069500/leading-cosmetics-company-by-press-ad-share-of-spend-russia/ (last visited November 12, 2024)
Cosmetics company spending on press advertising in Russia in 2018, by share of spend [Graph], New Retail Russia, February 12, 2019. [Online]. Available: https://www.statista.com/statistics/1069500/leading-cosmetics-company-by-press-ad-share-of-spend-russia/
