Organic store customers by gender in Germany 2023

Published by Statista Research Department, Oct 12, 2023
This survey shows that the share of female customers of organic stores in Germany in 2023 is slightly higher than the share of male customers. The same was true for the German population in general.
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.

Customers of organic stores compared to the general German population in 2023, by gender

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Release date

June 2023

Region

Germany

Survey time period

2023

Age group

14 years and older

Special properties

People who shop in organic stores

Method of interview

Face-to-face interview

Supplementary notes

Base: German-speaking population aged 14 and older in private households at the main place of residence in the Federal Republic of Germany

Information on total sample:
2023: 23,524 respondents, representing 70.08 million people

Information on target group: „Customers in organic food shops“:
2023: 5,474 respondents, projection to 15.6 million people

Further information on the methodology can be found here.

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