Latin America and the Caribbean: most popular dairy brands 2023

Published by P. Navarro Villa, Sep 18, 2024

The Mexican brand Lala was the leading dairy brand in Latin America in 2023, with 550.1 million Consumer Reach Points (CRP). Ranking second was Qualy, with 243 million CRP, followed by Nido/Ninho, with 182.6 million CRP.

Leading dairy brands in Latin America and the Caribbean in 2023 (in million Consumer Reach Points)

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Sources

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Release date

June 2024

Region

LAC

Survey time period

2023

Number of respondents

42,800 brands worldwide

Supplementary notes

The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year). 

The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.

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