Latin America: most popular home care brands 2022, based on Consumer Reach Points

Published by Statista Research Department, Aug 2, 2023
In 2022, Suavitel was the leading home care brand in Latin America with 197 million Consumer Reach Points (CRPs), followed by Omo with 191 million CRPs. Ala, Downy, and Bombril completed the Latin American top five home care brands for that year. Sapolio was the most purchased home care brand in Latin America that year.

Leading home care brands in Latin America in 2022 (in million Consumer Reach Points)

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Release date

August 2023

Region

LAC

Survey time period

2022

Special properties

Consumer Reach Points (CRP)*

Supplementary notes

*Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.

You can find detailed information about the report's methodology here.

**The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.

Date of release is date of access.

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