In 2021, Netflix had the largest amount of subscribers among subscription video-on-demand (SVOD) platforms in Eastern Europe, at over 5.8 million. In 2027, it was forecast to remain in the leading position, counting nearly 8.2 million users. A tremendous increase in subscriptions was predicted for Disney+, which would have approximately 4.7 million subscribers in the region in 2027.
Number of subscription video-on-demand (SVOD) subscribers in Eastern Europe from 2018 to 2027, by platform
(in 1,000s)
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Number of subscription video-on-demand (SVOD) subscribers in Eastern Europe from 2018 to 2027, by platform
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In its study on Eastern Europe, the source considered the following countries: Albania, Belarus, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Czechia, Estonia, Greece, Hungary, Latvia, Lithuania, Macedonia, Moldova, Montenegro, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, and Ukraine.
The statistic has been compiled from several reports by the source.
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Digital TV Research. (April 15, 2022). Number of subscription video-on-demand (SVOD) subscribers in Eastern Europe from 2018 to 2027, by platform (in 1,000s) [Graph]. In Statista. Retrieved April 27, 2025, from https://www.statista.com/statistics/1069348/svod-subscribers-by-platform-eastern-europe/
Digital TV Research. "Number of subscription video-on-demand (SVOD) subscribers in Eastern Europe from 2018 to 2027, by platform (in 1,000s)." Chart. April 15, 2022. Statista. Accessed April 27, 2025. https://www.statista.com/statistics/1069348/svod-subscribers-by-platform-eastern-europe/
Digital TV Research. (2022). Number of subscription video-on-demand (SVOD) subscribers in Eastern Europe from 2018 to 2027, by platform (in 1,000s). Statista. Statista Inc.. Accessed: April 27, 2025. https://www.statista.com/statistics/1069348/svod-subscribers-by-platform-eastern-europe/
Digital TV Research. "Number of Subscription Video-on-demand (Svod) Subscribers in Eastern Europe from 2018 to 2027, by Platform (in 1,000s)." Statista, Statista Inc., 15 Apr 2022, https://www.statista.com/statistics/1069348/svod-subscribers-by-platform-eastern-europe/
Digital TV Research, Number of subscription video-on-demand (SVOD) subscribers in Eastern Europe from 2018 to 2027, by platform (in 1,000s) Statista, https://www.statista.com/statistics/1069348/svod-subscribers-by-platform-eastern-europe/ (last visited April 27, 2025)
Number of subscription video-on-demand (SVOD) subscribers in Eastern Europe from 2018 to 2027, by platform (in 1,000s) [Graph], Digital TV Research, April 15, 2022. [Online]. Available: https://www.statista.com/statistics/1069348/svod-subscribers-by-platform-eastern-europe/
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