In 2020, the bakery brand Bimbo was the leading food brand in Latin America with 628 million Consumer Reach Points (CRP), followed by Maggi, with 520 million CRP. In that year, Bimbo was also the second leading FMCG brand in Mexico.
Leading food brands in Latin America in 2020
(in million Consumer Reach Points)
Characteristic
CRP in millions*
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* According to the source, "the Consumer Reach Points (CRP) indicate the strength of a brand by tracking the number of times each brand is chosen by buyers." The metric is calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).
The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
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Kantar Worldpanel. (May 20, 2021). Leading food brands in Latin America in 2020 (in million Consumer Reach Points) [Graph]. In Statista. Retrieved July 03, 2024, from https://www.statista.com/statistics/1069340/most-popular-food-brands-latin-america-by-reach/
Kantar Worldpanel. "Leading food brands in Latin America in 2020 (in million Consumer Reach Points)." Chart. May 20, 2021. Statista. Accessed July 03, 2024. https://www.statista.com/statistics/1069340/most-popular-food-brands-latin-america-by-reach/
Kantar Worldpanel. (2021). Leading food brands in Latin America in 2020 (in million Consumer Reach Points). Statista. Statista Inc.. Accessed: July 03, 2024. https://www.statista.com/statistics/1069340/most-popular-food-brands-latin-america-by-reach/
Kantar Worldpanel. "Leading Food Brands in Latin America in 2020 (in Million Consumer Reach Points)." Statista, Statista Inc., 20 May 2021, https://www.statista.com/statistics/1069340/most-popular-food-brands-latin-america-by-reach/
Kantar Worldpanel, Leading food brands in Latin America in 2020 (in million Consumer Reach Points) Statista, https://www.statista.com/statistics/1069340/most-popular-food-brands-latin-america-by-reach/ (last visited July 03, 2024)
Leading food brands in Latin America in 2020 (in million Consumer Reach Points) [Graph], Kantar Worldpanel, May 20, 2021. [Online]. Available: https://www.statista.com/statistics/1069340/most-popular-food-brands-latin-america-by-reach/