In 2023, Gloria was the leading dairy brand in Peru with 304.3 million Consumer Reach Points (CRP). Bonle ranked second, with 52.6 million CRP, followed by Ideal with 47.6 million CRP. That same year, the leading food brand in the Latin American country was Doña Gusta.
Leading dairy brands in Peru in 2023
(in million Consumer Reach Points)
The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).
The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
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Kantar Worldpanel. (June 11, 2024). Leading dairy brands in Peru in 2023 (in million Consumer Reach Points) [Graph]. In Statista. Retrieved November 12, 2024, from https://www.statista.com/statistics/1069322/most-popular-dairy-brands-in-peru-by-reach/
Kantar Worldpanel. "Leading dairy brands in Peru in 2023 (in million Consumer Reach Points)." Chart. June 11, 2024. Statista. Accessed November 12, 2024. https://www.statista.com/statistics/1069322/most-popular-dairy-brands-in-peru-by-reach/
Kantar Worldpanel. (2024). Leading dairy brands in Peru in 2023 (in million Consumer Reach Points). Statista. Statista Inc.. Accessed: November 12, 2024. https://www.statista.com/statistics/1069322/most-popular-dairy-brands-in-peru-by-reach/
Kantar Worldpanel. "Leading Dairy Brands in Peru in 2023 (in Million Consumer Reach Points)." Statista, Statista Inc., 11 Jun 2024, https://www.statista.com/statistics/1069322/most-popular-dairy-brands-in-peru-by-reach/
Kantar Worldpanel, Leading dairy brands in Peru in 2023 (in million Consumer Reach Points) Statista, https://www.statista.com/statistics/1069322/most-popular-dairy-brands-in-peru-by-reach/ (last visited November 12, 2024)
Leading dairy brands in Peru in 2023 (in million Consumer Reach Points) [Graph], Kantar Worldpanel, June 11, 2024. [Online]. Available: https://www.statista.com/statistics/1069322/most-popular-dairy-brands-in-peru-by-reach/
