Preference for online shopping for Christmas presents in Germany 2015 to 2024

Do you prefer buying Christmas presents online or at local retailers?

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Release date

November 2024

Region

Germany

Survey time period

2015 to 2024

Number of respondents

1,000 (2024)

Age group

18 years and older

Method of interview

Telephone interview

Supplementary notes

Number of respondents: 2016 and 2021: 1,500; 2015, 2017, 2018, 2019 and 2020: 1,000; 2022: 1,010.

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